Alexandra de Montfort Steps Down From Rouge Bunny Rouge

Alexandra de Montfort leaves Rouge Bunny Rouge, the niche beauty and fine fragrance brand she founded in 2006.

As the brand’s creative director, de Montfort was responsible for its signature products and the rich, Victorian fairy-tale inspired storytelling, acknowledged by the industry and cherished by the brand’s aficionadas.

In 2014, Rouge Bunny Rouge has begun a highly creative process dubbed the Exciting Metamorphosis – a range redesign and enhancement – in time for the 10th brand anniversary in 2016. As part of this process, the brand has just opened the first Rouge Bunny Rouge flagship boutique in the historic centre of Moscow.